The entire world is concerned about the global climatic changes and there are a number of schemes and measures that have entered the arena of eco-friendliness. Washing machine sector also have entered this bandwagon and I do 30.org has come as a precise attempt to combat climatic changes in European countries. Novozymes Biologicals have started this campaign to promote energy conservation in US and Europe. This campaign proclaims that just turning down the temperature dial of washing machines to a slight degree, tons of CO2 could be saved. I do 30 requests the people around the world to decrease their wash temperature settings to 30 C and if the temperature is reduced to 30 C in every home, about 12 million tons of CO2 can be saved and this count holds to Europe alone.

12 million tons of CO2, a figure equal to that of the emission levels of 3 million cars could be easily spared just by lowering the temperature settings to 30 C. I do 30.org requests people to join the campaign and wants to spread this eco-drive through its website:www.ido30.org. I do 30.org proclaims that nobody other than the consumers can bring about the change, so, only the behaviour of the consumer can provide the difference. The marketing director of Novozymes, Anders Lund says that this campaign is about asking the consumers around the world to make an eco-friendly statement just by choosing greeny options. Furthermore , to promote the cause, it has been announced that clothes of the people who attend the Denmark’s Roskide festival, will be washed by I do 30.org, at 30C, free of cost.