Visual Computing Labs(VCL), a leading animation and visual communication company recently shot a television commercial for Videocon’s new range of washing machine. The ad has to communicate that the new washing machine are allergic to microbes, preventing the people who fall sick due to virus. And the fact that Quanta wash with its UV ray technology does the job of killing the germs most effectively. The ad should convey this idea by making use of various 3D animation characters.

The commercial has been directed by Mintoo Singh, a classic film maker. TVC has taken lot of pain and atmost care to make the commercial foolproof. Mr Suhael Merchant, the animation director of visual computing labs said that the usage of animation theme in the commercials is rapidly increasing and is the best and more appropriate way to communicate the message to the public. Four character are been used in the ad and these have been printed on people T-shirt to make the message reach the user efficiently. VLC has worked with reputed agencies and film makers.