In more than 30% of the currently running washing machine people notices unpleasant odor. The odor are caused since the washing machine doors are kept closed all the time through which the moisture have no place to escape and thus creating a bad odor. Consumer misunderstand that the odor is cause due to grade less detergents or find fault in the machines. Tide Brand Manager, Alejandro Bethlen completely disagrees with this point. He said that the washing machine needs some more care after wash.

Tide came out with a solution to this problem, the Tide Washing Machine Cleaner. The products is been specially designed to eliminate odor caused due to laundry soils, water harness minerals and detergent residue. All you have to do is, after removing all the clothes from the machine, add little bit of the Tide washing machine cleaner to the detergent drawer and make it run a hot water cycle. The tide cleaner fight against the odor causing bacteria and completely lifts away the residues leaving it fresh and clean.